Pay Per Click model of advertising - Let us give you a brief about what Pay per Click or PPC means. PPC or Pay per Click is an alternate method of advertising where you bid for a place in Google under the sponsored links section and Google assigns you based on the CPC (Cost per Click) that you assign for that particular keyword, CTR (Click Through rate) and the popularity of the keyword that is being searched.

Pay Per Click is the largest and most popular form of advertising over the internet. In fact, it's in a class all its own, with an index reaching over 10 billion web pages and 100 different language versions. Amongst the various Search engines Google offers the best pay per click model of advertising as per the user experience. Apart from Google the other major player are Yahoo and MSN